media Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/media/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 Dec 2023 16:00:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png media Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/media/ 32 32 IAS expands Total media Quality Product to YouTube Shorts  https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/ https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/#respond Tue, 19 Dec 2023 10:43:00 +0000 https://www.marketingtechnews.net/?p=109329 Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

The post IAS expands Total media Quality Product to YouTube Shorts  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/feed/ 0 Omnicom Media Group partners with logistics app Glovo https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/ https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/#respond Wed, 06 Dec 2023 08:49:15 +0000 https://www.marketingtechnews.net/?p=109282 Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap.  The announcement marks the first partnership between Glovo and... Read more »

The post Omnicom Media Group partners with logistics app Glovo appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/feed/ 0 Two thirds of marketers plan to prioritise full-funnel media planning in 2023 https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/ https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/#respond Fri, 24 Feb 2023 13:15:29 +0000 https://www.marketingtechnews.net/?p=108722 More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

The post Two thirds of marketers plan to prioritise full-funnel media planning in 2023 appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/feed/ 0 HypeAuditor launches custom influencer Media Kit Platform https://www.marketingtechnews.net/news/2023/jan/03/hypeauditor-launches-custom-influencer-media-kit-platform/ https://www.marketingtechnews.net/news/2023/jan/03/hypeauditor-launches-custom-influencer-media-kit-platform/#respond Tue, 03 Jan 2023 08:20:58 +0000 https://www.marketingtechnews.net/?p=108599 HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the creator.  In a recent survey of 254 Instagram influencers,... Read more »

The post HypeAuditor launches custom influencer Media Kit Platform appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jan/03/hypeauditor-launches-custom-influencer-media-kit-platform/feed/ 0 Cloudinary App for Shopify automates media optimisation to boost conversions https://www.marketingtechnews.net/news/2022/aug/12/cloudinary-app-for-shopify-automates-media-optimisation-to-boost-conversions/ https://www.marketingtechnews.net/news/2022/aug/12/cloudinary-app-for-shopify-automates-media-optimisation-to-boost-conversions/#respond Fri, 12 Aug 2022 07:20:31 +0000 https://www.marketingtechnews.net/?p=108312 Cloudinary, the media experience cloud company that powers digital experiences for brands, has launched a new integration for leading multichannel e-commerce platform Shopify. The new integration brings Cloudinary’s intelligent media optimisation and editing capabilities directly to Shopify merchants. With Cloudinary, merchants can reduce image weight by up to 50% and compress video files by up... Read more »

The post Cloudinary App for Shopify automates media optimisation to boost conversions appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/aug/12/cloudinary-app-for-shopify-automates-media-optimisation-to-boost-conversions/feed/ 0