Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/commerce/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 Dec 2023 12:50:59 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/commerce/ 32 32 MikMak unveils platform innovations, including one-click purchasing options https://www.marketingtechnews.net/news/2023/dec/14/mikmak-unveils-platform-innovations-including-one-click-purchasing-options/ https://www.marketingtechnews.net/news/2023/dec/14/mikmak-unveils-platform-innovations-including-one-click-purchasing-options/#respond Thu, 14 Dec 2023 12:50:57 +0000 https://www.marketingtechnews.net/?p=109323 MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform. These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/14/mikmak-unveils-platform-innovations-including-one-click-purchasing-options/feed/ 0 Navigating the choppy waters of social commerce https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/ https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/#respond Mon, 28 Nov 2022 09:31:32 +0000 https://www.marketingtechnews.net/?p=108561 Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy. Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/feed/ 0 Shoppers prefer to purchase via mobile phone after visiting stores https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/ https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/#respond Wed, 16 Nov 2022 10:38:19 +0000 https://www.marketingtechnews.net/?p=108526 Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process. This is according to a global survey of nearly 3,000 customers commissioned by cloud communications platform Sinch.  Shoppers prefer retailers that super-charge the in-person experience by layering on a level... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/feed/ 0 One in four now make majority of purchases online https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/ https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/#respond Tue, 25 Oct 2022 14:14:19 +0000 https://www.marketingtechnews.net/?p=108454 More than a quarter of Brits now make the majority of their purchases online – an increase of 18% when compared to shopping pre-pandemic, according to new data.  In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were most likely to have changed their shopping... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/feed/ 0 Two thirds of marketers increase in-store investment to lure consumers to high street https://www.marketingtechnews.net/news/2022/aug/18/two-thirds-of-marketers-increase-in-store-investment-to-lure-consumers-to-high-street/ https://www.marketingtechnews.net/news/2022/aug/18/two-thirds-of-marketers-increase-in-store-investment-to-lure-consumers-to-high-street/#respond Thu, 18 Aug 2022 06:53:03 +0000 https://www.marketingtechnews.net/?p=108324 67% of marketers are investing in more engaging in-store experiences to attract people back to the high street. This is according to new data from In-Store Digital Engagement company M-Cube, which surveyed 250 retail and marketing leaders in the UK to discover whether the high street is playing catch up following the pandemic. The findings... Read more »

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