Sales Archives - Marketing Tech News

MikMak unveils platform innovations, including one-click purchasing options

Duncan MacRae — Thu, 14 Dec 2023 12:50:57 +0000

MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform. These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift,... Read more »

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70% of sales and customer service pros don’t think AI will steal their jobs

Duncan MacRae — Thu, 27 Jul 2023 08:04:36 +0000

Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report. Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines... Read more »

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Complaints about nuisance calls saw freak drop of 57% in 2022

Duncan MacRae — Wed, 14 Jun 2023 09:29:08 +0000

The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed. The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019.... Read more »

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Salesloft unveils generative AI capability to boost seller productivity

Duncan MacRae — Thu, 13 Apr 2023 09:20:00 +0000

Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes. The company also claims to be the first and only revenue workflow provider to offer multi-language support... Read more »

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How CB Heat Pumps made £1.5m in sales in just 72 hours

Duncan MacRae — Thu, 26 May 2022 12:42:58 +0000

In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne. Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace... Read more »

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5 things to consider when taking a content-first approach to SEO

Austin Lyons — Mon, 06 Dec 2021 10:35:50 +0000

One of the biggest SEO mistakes companies make is within the SEO content strategy itself. So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t... Read more »

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How Perrys Motor Sales made 559 sales with £5,000 outlay

Duncan MacRae — Wed, 10 Nov 2021 12:16:18 +0000

As an award-winning national dealer group – that offers new and used vehicles from brands including Vauxhall, Peugeot, Citroen and Ford – Perrys Motor Sales engages with hundreds of customers on a daily basis to find a car that’s tailored to their needs. With more than 5,000 employees, Perrys operates from over 50 showrooms nationwide.... Read more »

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Lack of training and relevant content holding back sales and marketing

Duncan MacRae — Tue, 13 Jul 2021 12:22:12 +0000

The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%). This is according to a study by revenue enablement tech firm, Showpad, which also found that the percentage of service subscribers who discontinue subscriptions within a given... Read more »

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It’s time we finally let marketing, sales and service work together

James Frampton — Thu, 24 Jun 2021 08:59:00 +0000

It’s time we address the elephant in the room and finally let marketing, sales, and service work together. The industry has been talking about customer experience (CX) for over three decades, yet, and I’m sorry to report this, most of these teams are still working in silos, failing to share customer data in insights with... Read more »

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LinkedIn reveals the sales mistakes that are killing deals stone dead

Duncan MacRae — Thu, 20 May 2021 15:37:00 +0000

Misinformation from sales teams has been killing deals, with 48% of buyers pointing to misleading information about a product and price being the biggest turn offs. This is according to the fifth annual ‘State of Sales’ report for 2021 from LinkedIn, which explores how events of the past year are challenging the world of sales.... Read more »

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