E-Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ecommerce/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 Dec 2023 02:44:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png E-Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/ecommerce/ 32 32 51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/#respond Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/feed/ 0 Festive shoppers are 81% more likely to click on personalised content this year https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/ https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/#respond Tue, 12 Dec 2023 06:37:26 +0000 https://www.marketingtechnews.net/?p=109305 Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content. This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/feed/ 0 57% of UK consumers say digital bliss a must for festive fun https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/ https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/#respond Fri, 08 Dec 2023 09:40:43 +0000 https://www.marketingtechnews.net/?p=109301 A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/feed/ 0 Omnicom Media Group partners with logistics app Glovo https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/ https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/#respond Wed, 06 Dec 2023 08:49:15 +0000 https://www.marketingtechnews.net/?p=109282 Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap.  The announcement marks the first partnership between Glovo and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/feed/ 0 90% of Brits don’t know how companies use their data https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/ https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/#respond Wed, 22 Nov 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109268 As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/feed/ 0 67% of UK’s leading e-commerce giants fall short on website performance standards    https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/ https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/#respond Mon, 06 Nov 2023 08:25:29 +0000 https://www.marketingtechnews.net/?p=109213 Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape. While UK’s largest e-commerce businesses have enjoyed significant online success, these businesses are trailing behind UK’s fastest-growing businesses when it comes to vital web metrics –... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/feed/ 0 91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/ https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/#respond Mon, 30 Oct 2023 08:55:23 +0000 https://www.marketingtechnews.net/?p=109208 Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/feed/ 0 UK shoppers desire AI-driven retail experiences but are wary of its use https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/ https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/#respond Thu, 24 Aug 2023 10:14:36 +0000 https://www.marketingtechnews.net/?p=109096 Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/feed/ 0 Burnley FC scores big in e-commerce with Visualsoft partnership https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/ https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/#respond Thu, 10 Aug 2023 15:22:58 +0000 https://www.marketingtechnews.net/?p=109062 English Premier League football club, Burnley FC, has partnered with Visualsoft, an e-ommerce provider, to enhance its online retail operations and transform the overall customer experience. Founded in 1882 and located in the north of England, the prestigious football club has a rich history and a passionate fan base, competing in the top-tier English football... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/feed/ 0 Shopify launches first AI commerce assistant https://www.marketingtechnews.net/news/2023/jul/31/shopify-launches-first-ai-commerce-assistant/ https://www.marketingtechnews.net/news/2023/jul/31/shopify-launches-first-ai-commerce-assistant/#respond Mon, 31 Jul 2023 07:28:04 +0000 https://www.marketingtechnews.net/?p=109044 Shopify, a provider of essential internet infrastructure for commerce, has made more than 100 updates as part of its Summer ‘23 Edition, the twice-annual showcase of its latest products and innovations. These updates include Sidekick, a new first-of-its-kind AI-enabled commerce assistant for business owners on Shopify, and aim to allow its merchants to be more... Read more »

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