consumers Archives - Marketing Tech News

57% of UK consumers say digital bliss a must for festive fun

Duncan MacRae — Fri, 08 Dec 2023 09:40:43 +0000

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

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85% of consumers not interested in using AI

Duncan MacRae — Tue, 21 Nov 2023 22:09:54 +0000

There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist. Despite global fanfare surrounding ChatGPT, a global survey of 1,000 consumers reveals that 85% aren’t interested in using AI... Read more »

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Shifts in TV viewing habits are supercharging consumers being open to ads

Duncan MacRae — Mon, 16 Oct 2023 08:53:00 +0000

63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant... Read more »

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56% of UK consumers always accept cookies without thinking

Duncan MacRae — Wed, 11 Oct 2023 12:55:04 +0000

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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61% of marketers believe consumer segmentation is an outdated marketing method

Duncan MacRae — Wed, 04 Oct 2023 07:40:10 +0000

Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise customer data platform, Treasure Data. This is despite almost all (96%) marketers in the UK... Read more »

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Consumers want personalised experience but wary of sharing data

Duncan MacRae — Tue, 11 Jul 2023 07:47:34 +0000

European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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Demographic data is losing its value as consumers become more unpredictable

Duncan MacRae — Thu, 06 Jul 2023 06:55:34 +0000

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

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Almost half of consumers are not currently loyal to brands

Duncan MacRae — Wed, 07 Jun 2023 09:59:51 +0000

New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more »

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Just 1% of consumers do not utilise subscription shopping services

Duncan MacRae — Tue, 16 May 2023 13:28:22 +0000

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more »

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Consumers believe ESG should be a mandatory practice

Duncan MacRae — Tue, 28 Mar 2023 08:18:38 +0000

While the majority of consumers believe that Environmental, Social and Corporate Governance (ESG) should be a mandatory practice for UK businesses, less than a third (32%) believe it is undertaken to make a positive change, with companies focussing on ESG of business gain alone. This is according to research by digital identity specialists, ID Crypt... Read more »

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