ROI Archives - Marketing Tech News

79% of top marketing executives report boost in ROI using AI tools

Duncan MacRae — Tue, 05 Dec 2023 08:08:42 +0000

BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. Building on this success, 64% plan to integrate more tools into their workflow in the future.... Read more »

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88% of agencies urge new digital channel adoption to drive ROI and growth in 2023

Duncan MacRae — Tue, 17 Jan 2023 09:20:34 +0000

Most UK media agency professionals (57%) are confident brands can drive growth with the right strategy. This boils down to one key recommendation: investment in emerging media. 88% agree their clients should be exploring new digital channels in 2023. This was one of the conclusions from a study titled The Advertiser’s Guide to New and... Read more »

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Marketers face huge budget cuts and drops in customer loyalty

Duncan MacRae — Mon, 14 Nov 2022 11:29:04 +0000

74% of CMOs have either seen, or are facing, cuts to their marketing budgets. This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the UK to discover whether marketing needs to take a leaner approach as we head into recession. The findings revealed that despite what we have learned... Read more »

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87% of marketers say their work provides greater value now than a year ago

Duncan MacRae — Mon, 07 Nov 2022 13:00:41 +0000

Salesforce has released the eighth edition of the State of Marketing report. Drawing from a survey of 6,000 marketers across 35 countries and an analysis of trillions of outbound marketing messages sent using the Salesforce platform, the report explores how marketers are: Key insights include: Marketers Stay Optimistic Amid Macroeconomic and Labor HeadwindsMacroeconomic uncertainties may have teams... Read more »

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Respecting data dignity: why CMOs should care about how they use data

Russell Howe — Fri, 23 Sep 2022 09:20:11 +0000

‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective. This should not just be on the radar of all CMOs, but the trigger for a sea change in... Read more »

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Analysis: The four key methods for marketing measurement to maximise impact

Joseph Enever — Mon, 06 Apr 2020 09:46:09 +0000

When looking at organisations today, market research and marketing analytics now absorb around 13-16% of marketing operations budgets. However, evidence from Gartner’s Marketing Data and Analytics Survey (client access required) indicates that these investments are mismatched with their output and this presents a significant risk to the ongoing investment. So, what does one do to... Read more »

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