brands Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/brands/ Digital Marketing News: customer experience, social, mobile marketing Mon, 27 Nov 2023 09:43:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png brands Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/brands/ 32 32 Brands are wasting $600m+ in ad spend during the holiday season https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/ https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/#respond Mon, 27 Nov 2023 09:42:54 +0000 https://www.marketingtechnews.net/?p=109272 Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/feed/ 0 Almost half of consumers are not currently loyal to brands https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/ https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/#respond Wed, 07 Jun 2023 09:59:51 +0000 https://www.marketingtechnews.net/?p=108940 New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/feed/ 0 Demand for UX support remains top of the list for brands in May  https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/ https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/#respond Wed, 31 May 2023 10:49:02 +0000 https://www.marketingtechnews.net/?p=108934 Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests.  The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/feed/ 0 The metaverse will change the way we interact with brands https://www.marketingtechnews.net/news/2022/dec/16/the-metaverse-will-change-the-way-we-interact-with-brands/ https://www.marketingtechnews.net/news/2022/dec/16/the-metaverse-will-change-the-way-we-interact-with-brands/#respond Fri, 16 Dec 2022 10:14:58 +0000 https://www.marketingtechnews.net/?p=108573 Dave Flanagan, chief product officer at Sitecore, explains how the metaverse will change the way we are going to interact with the brands we know and love. Fashion and retail brands are already taking impressive steps into the metaverse and creating genuinely exciting experiences for their fans. Gucci has developed virtual clothes and accessories for... Read more »

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]]> https://www.marketingtechnews.net/news/2022/dec/16/the-metaverse-will-change-the-way-we-interact-with-brands/feed/ 0 1 in 4 consumers switching to more sustainable companies https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/ https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/#respond Thu, 08 Dec 2022 12:32:39 +0000 https://www.marketingtechnews.net/?p=108565 British food and grocery brands are on notice – ignore the push to be more sustainable at your own peril. According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/feed/ 0 Influencers have become heart of the brand-consumer relationship https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/ https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/#respond Tue, 23 Aug 2022 13:00:07 +0000 https://www.marketingtechnews.net/?p=108334 impact.com, a partnership management platform, in partnership with WARC, an international marketing intelligence company, have published a report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/feed/ 0 Student Beans launches tech to connect brands with 5 million potential customers https://www.marketingtechnews.net/news/2022/aug/04/student-beans-launches-tech-to-connect-brands-with-5-million-potential-customers/ https://www.marketingtechnews.net/news/2022/aug/04/student-beans-launches-tech-to-connect-brands-with-5-million-potential-customers/#respond Thu, 04 Aug 2022 07:33:16 +0000 https://www.marketingtechnews.net/?p=108303 Student loyalty network Student Beans has unveiled a new brand in its audience verification technology – Beans iD. The newly-launched tech will enable brands to provide securely gated discounts and incentives to verified members of six key in-demand consumer groups: • Students (through Student Beans)• Graduates (through Grad Beans)• Healthcare professionals• Military and Armed Forces•... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/04/student-beans-launches-tech-to-connect-brands-with-5-million-potential-customers/feed/ 0 Social commerce soars as 61% of 25- to 34-year-olds buy on social media https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/ https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/#respond Tue, 07 Jun 2022 21:59:47 +0000 https://www.marketingtechnews.net/?p=108081 The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again. With 90% of consumers aware of brand pages/accounts on social media – and only 10% who say... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/feed/ 0 72% of shoppers more likely to return to brands with strong online communities https://www.marketingtechnews.net/news/2021/oct/20/72-of-shoppers-more-likely-to-return-to-brands-with-strong-online-communities/ https://www.marketingtechnews.net/news/2021/oct/20/72-of-shoppers-more-likely-to-return-to-brands-with-strong-online-communities/#respond Wed, 20 Oct 2021 09:13:00 +0000 http://marketingtechnews.net/?p=107483 Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community,  This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers. The research also found that... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/20/72-of-shoppers-more-likely-to-return-to-brands-with-strong-online-communities/feed/ 0 TGI Fridays owner targets Gen Z with investment in digital experience https://www.marketingtechnews.net/news/2021/aug/23/tgi-fridays-owner-targets-gen-z-with-investment-in-digital-experience/ https://www.marketingtechnews.net/news/2021/aug/23/tgi-fridays-owner-targets-gen-z-with-investment-in-digital-experience/#respond Mon, 23 Aug 2021 14:02:19 +0000 http://marketingtechnews.net/?p=107335 Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang’s and Hooters.  TriArtisan’s investment is part of an $80 million in Series B funding that C3 secured this past month and co-led by Brookfield Asset... Read more »

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