campaigns Archives - Marketing Tech News

Brands are wasting $600m+ in ad spend during the holiday season

Duncan MacRae — Mon, 27 Nov 2023 09:42:54 +0000

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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How retail marketers can empower back-to-school campaigns in a cookieless future

Nick Watson — Thu, 18 Aug 2022 07:16:31 +0000

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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How marketers can streamline requests and improve productivity in 2021

Filipa Firmino — Wed, 23 Dec 2020 12:52:40 +0000

Marketing teams responding to the ongoing COVID-19 crisis and worldwide social tensions have witnessed their workloads, budgets, and priorities being put under scrutiny during this time of upheaval. With events either being cancelled, put on hold, or switching to a virtual environment, social media and digital campaigns along with increased demand for targeted content, have... Read more »

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