search Archives - Marketing Tech News

Oracle Cloud Infrastructure utilised by Microsoft for Bing conversational search

Duncan MacRae — Tue, 14 Nov 2023 08:23:36 +0000

Oracle has signed a multi-year agreement with Microsoft to support the explosive growth of AI services. Microsoft is using Oracle Cloud Infrastructure (OCI) AI infrastructure, along with Microsoft Azure AI infrastructure, for inferencing of AI models that are being optimised to power Microsoft Bing conversational searches daily. Leveraging the Oracle Interconnect for Microsoft Azure, Microsoft... Read more »

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Empathy.co launches Search and Discovery platform

Duncan MacRae — Tue, 24 May 2022 09:27:06 +0000

Empathy.co, a specialist in innovative commerce search, has launched its new Search and Discovery platform. The new platform provides consumers with a shopping experience that is centred around trust and privacy, moving away from tracking and data storage methods that many companies continue to rely on. Retailers who use the platform will benefit from enhanced... Read more »

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How The Langham Hotels boosted discoverability and gained 3m+ clicks

Duncan MacRae — Tue, 04 Jan 2022 12:37:20 +0000

Synonymous with luxury, The Langham Hotels and Resorts operate globally, delivering a five-star experience since the opening of its London location in 1865. The Langham Hospitality Group now has an extensive hotel portfolio with more than 4,721 rooms in properties in countries including the UK, Australia, China and the USA. The problem: The Langham needed... Read more »

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Kevin the Carrot ranked most Googled Christmas advert character

Duncan MacRae — Tue, 04 Jan 2022 10:16:08 +0000

Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends. The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character. The data as compiled... Read more »

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10 practical ways to grow your local business with digital marketing in 2021

Gizem Taş — Thu, 04 Feb 2021 15:31:18 +0000

Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use the same channels – but, in a different fashion. Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it’s been long since... Read more »

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Happy holidays? Why festive planning is earlier than ever this year

Andréa Mallard — Tue, 07 Jul 2020 10:36:40 +0000

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach them first, and you have a shot at being their first choice when it’s time to shop. And yet, for... Read more »

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