Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/advertising/ Digital Marketing News: customer experience, social, mobile marketing Mon, 13 Nov 2023 09:04:39 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/advertising/ 32 32 Darabase launches ‘world-first’ property inventory platform for outdoor AR advertising https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/ https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/#respond Mon, 13 Nov 2023 09:04:36 +0000 https://www.marketingtechnews.net/?p=109246 Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io. The platform enables property owners to register their Property’s Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world. It also sees the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/13/darabase-launches-world-first-property-inventory-platform-for-outdoor-ar-advertising/feed/ 0 Amazon Ads unveils AdTech capabilities to improve advertiser outcomes https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/ https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/#respond Wed, 08 Nov 2023 09:12:55 +0000 https://www.marketingtechnews.net/?p=109234 Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance. Kelly MacLean, VP of Amazon DSP, said: “Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/feed/ 0 Customer adoption of Amperity for paid media soars to over 50% https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/ https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/#respond Wed, 01 Nov 2023 15:34:49 +0000 https://www.marketingtechnews.net/?p=109227 Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/feed/ 0 91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/ https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/#respond Mon, 30 Oct 2023 08:55:23 +0000 https://www.marketingtechnews.net/?p=109208 Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/feed/ 0 Consumers are 5X more likely to view advertising within non-premium content as low quality  https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/ https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/#respond Wed, 18 Oct 2023 09:01:00 +0000 https://www.marketingtechnews.net/?p=109178 Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, ‘Retaining Trust and Quality in a Sea of Content’.  The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/feed/ 0 Shifts in TV viewing habits are supercharging consumers being open to ads  https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/ https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/#respond Mon, 16 Oct 2023 08:53:00 +0000 https://www.marketingtechnews.net/?p=109176 63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/feed/ 0 Marketers are unaware of how to prepare for Google’s cookie deprecation https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/ https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/#respond Tue, 19 Sep 2023 18:37:05 +0000 https://www.marketingtechnews.net/?p=109135 The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/feed/ 0 Three in five students opt for ad-supported subscriptions to keep costs affordable https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/ https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/#respond Tue, 12 Sep 2023 12:53:02 +0000 https://www.marketingtechnews.net/?p=109125 Contrary to prevailing trends of household subscription slashing, students can’t live without streaming services. For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/feed/ 0 Almost 90% of marketers choose Facebook for social media advertising https://www.marketingtechnews.net/news/2023/aug/22/almost-90-of-marketers-choose-facebook-for-social-media-advertising/ https://www.marketingtechnews.net/news/2023/aug/22/almost-90-of-marketers-choose-facebook-for-social-media-advertising/#respond Tue, 22 Aug 2023 06:57:41 +0000 https://www.marketingtechnews.net/?p=109091 Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising. The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/22/almost-90-of-marketers-choose-facebook-for-social-media-advertising/feed/ 0 Brands spent a £71bn on influencer ads in five years https://www.marketingtechnews.net/news/2023/aug/15/brands-spent-a-71bn-on-influencer-ads-in-five-years/ https://www.marketingtechnews.net/news/2023/aug/15/brands-spent-a-71bn-on-influencer-ads-in-five-years/#respond Tue, 15 Aug 2023 07:19:56 +0000 https://www.marketingtechnews.net/?p=109072 Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a whopping... Read more »

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