AdTech Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/adtech/ Digital Marketing News: customer experience, social, mobile marketing Fri, 10 Nov 2023 16:53:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png AdTech Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/adtech/ 32 32 Amazon Ads unveils AdTech capabilities to improve advertiser outcomes https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/ https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/#respond Wed, 08 Nov 2023 09:12:55 +0000 https://www.marketingtechnews.net/?p=109234 Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance. Kelly MacLean, VP of Amazon DSP, said: “Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that... Read more »

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