Influencer Marketing Archives - Marketing Tech News

Why social listening platforms can’t listen – and how SocialVoice is looking to step in

James Bourne — Tue, 31 Oct 2023 13:07:22 +0000

The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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Brands spent a £71bn on influencer ads in five years

Duncan MacRae — Tue, 15 Aug 2023 07:19:56 +0000

Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a whopping... Read more »

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Sprout Social acquires Tagger Media

Duncan MacRae — Tue, 15 Aug 2023 07:18:17 +0000

Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform. This acquisition will further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale. Justyn Howard, Sprout Social’s CEO... Read more »

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Chinese, US and UK brands generate two-thirds of total influencer ad spending

Duncan MacRae — Thu, 01 Jun 2023 09:19:05 +0000

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will... Read more »

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Retailers feel there are too many channels to effectively sell through

Duncan MacRae — Wed, 19 Apr 2023 06:48:24 +0000

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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David Shadpour, Social Native: Why brands should focus on authentic content creation

Duncan MacRae — Thu, 15 Sep 2022 22:03:03 +0000

Social Native’s founder and CEO urges brands around the world to build an army of creators, and embrace user generated content. For anyone who doesn’t know about Social Native, what’s the company all about? The name itself, Social Native, has some depth to it. In the early print days, you’d hire a big agency, they... Read more »

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Room Unlocked, Alex Payne: Authenticity and purpose in influencer marketing

Duncan MacRae — Mon, 12 Sep 2022 13:44:25 +0000

Alex Payne, Room Unlocked’s co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy. Could you tell us a little bit about what the company does? Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we quite like. Room... Read more »

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Influencer endorsement makes consumer engagement far more likely

Duncan MacRae — Tue, 30 Aug 2022 18:54:44 +0000

As influencer marketing budgets across social media continue to grow to the tune of billions of dollars – with Instagram leading the way, and TikTok rapidly growing – it is clear that influencers and digitally native content creators now form a cornerstone of many consumers’ lives. From Love Island winners getting major brand deals to a former factory worker... Read more »

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Serena Williams’ venture fund invests seven figures In British martech platform

Duncan MacRae — Wed, 20 Apr 2022 09:08:00 +0000

OpenSponsorship (OS), a sports marketing tech start-up founded in New York by British entrepreneur Ishveen Jolly, has secured a seven-figure investment from Serena Ventures to help the business expand into the UK. OpenSponsorship has partnered athletes with campaigns from brands such as Walmart, Foot Locker and Levi’s, was launched in the USA in 2015 after... Read more »

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