Marketing Cloud Archives - Marketing Tech News

Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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Salesforce Digital 360 for Industries looks further to a cloud-controlled marketing approach

James Bourne — Thu, 22 Apr 2021 13:29:20 +0000

You may have heard of the concept of an ‘industry cloud’; a solution which has been customised to fit operatory and regulatory requirements for a specific vertical. Salesforce has looked to this for software as a service (SaaS) and digital experiences with the release of Digital 360 for Industries. The company’s latest offering mixes industry... Read more »

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Four steps to optimise your Salesforce instance strategy after a merger or acquisition

Jeff Pigatto — Thu, 01 Oct 2020 16:54:01 +0000

If you’re one of hundreds of thousands of companies that use Salesforce, you know how vital it is to your sales and marketing engine. But the financial advantages of a merger or acquisition can be limited if you don’t find a way to combine existing Salesforce orgs (also referred to as Salesforce instances) while keeping... Read more »

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DOMO: On cloud-enabled customer journeys and ensuring marketers aren’t chasing their tails

James Bourne — Tue, 15 Sep 2020 11:18:43 +0000

It is always interesting to note the propositions of companies who specialise in software for marketers. For many of the executives leading from the front, it creates a strong narrative. Having been marketing leaders at their previous employer, they understand the problems their compatriots are going through – and, more importantly, how they can be... Read more »

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Creating a unified brand strategy: Why problems ‘start small and multiply’

James Bourne — Wed, 02 Sep 2020 12:33:35 +0000

Creating a unified brand, across all stakeholders and touchpoints, is one of the most important goals a marketing team strives to achieve. Digital transformation has made this need more acute; the importance of social media means a plethora of new channels to get communications right. As social has made the world more connected, it has also... Read more »

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A guide to campaign tracking for simple and stress-free analytics

Paul Halfpenny — Wed, 22 May 2019 13:38:38 +0000

Any business that wants to be successful needs to know which marketing techniques are effective to their customers, members and target audience. Without this knowledge, it’s impossible to know whether your marketing campaigns are effective or if they are simply wasting your time and money.

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Why cloud-based interoperability is critical to the modern marketing stack

Randy Wootton — Thu, 09 May 2019 09:10:32 +0000

New cloud-based 'MRM 2.0' (marketing resource management) solutions are finally emerging - and are increasingly replacing expensive, on-premises legacy software.

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How to achieve ‘consumer-first martech’ – and how the marketing clouds don’t quite stack up

James Bourne — Mon, 03 Dec 2018 12:59:29 +0000

New research from the CMO Club, alongside Selligent Marketing Cloud, notes continued frustration in the brand-consumer relationship.

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Customer comms giant Twilio to acquire SendGrid for $2bn

Mark Jones — Tue, 16 Oct 2018 10:23:32 +0000

Twilio has entered into an agreement to acquire email API platform SendGrid in a $2bn (£1.82bn) bid to build out its leading Platform-as-a-Service, which virtualises the world’s telecoms infrastructure through APIs.

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Will the SaaS revolution stifle digital marketing innovation?

Anthony Clements — Fri, 07 Sep 2018 10:07:59 +0000

In recent years, digital marketing has been fertile ground for SaaS solutions - and broadening digital knowledge has allowed the SaaS model to flourish in a way that wouldn't have been possible a decade ago.

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