Programmatic Archives - Marketing Tech News

Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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UK advertisers expected to increase programmatic DOOH spend by a third

Duncan MacRae — Tue, 12 Sep 2023 12:36:54 +0000

VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK. Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a... Read more »

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Retailers feel there are too many channels to effectively sell through

Duncan MacRae — Wed, 19 Apr 2023 06:48:24 +0000

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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Alfi research shows promising growth for programmatic advertising

Fin Strathern — Mon, 09 Aug 2021 12:56:06 +0000

Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years. This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked... Read more »

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The antidote for an acute case of martech bloat

Jack Wearne — Thu, 27 May 2021 11:59:14 +0000

Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest that money has changed, with more resources being redirected to digital-first strategies. For example, the retailer Next recently announced it will now prioritise online marketing, stopping all other forms of marketing and promotion of... Read more »

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The key to cookieless marketing has been in our hands the whole time

Kumar Doshi — Thu, 22 Apr 2021 15:03:22 +0000

The cookie has long been crumbling, and Google’s announcement to move the industry towards a cookieless future should come as no surprise. While it may seem like brand marketers and advertisers have been preparing for this moment for years (pre-pandemic, even!), are UK businesses really ready for the road ahead? Contrary to popular belief, it’s... Read more »

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Let’s be direct: Why supply and demand needs to move closer for programmatic

Pierce Cook-Anderson — Tue, 16 Feb 2021 11:33:26 +0000

Bringing transparency to the programmatic supply chain has been on the digital advertising agenda for some time, but the ad budget constraints of 2020 combined with ISBA’s revelations around the ‘unknown delta’ have propelled it to the top of the industry’s wish list. As 2021 continues, there is widespread determination to resolve transparency issues once... Read more »

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The cookie is dead: Long live identity graphs

Carolyn Corda — Fri, 04 Dec 2020 10:46:29 +0000

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. In under a year’s time, Google is planning on following competitors such as Mozilla and Apple in eliminating the cookie from its browser. The death of the... Read more »

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Ad execs still clinging to crumbling cookie methods as creatives look to the future – survey

James Bourne — Fri, 27 Mar 2020 14:12:38 +0000

The move by Google to end third-party cookies by 2022 has caused something of a difference of opinion in certain marketing sectors, according to a new study.

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AI for programmatic is great – but tragedy shows us why human judgement remains vital

Ryan Green — Wed, 18 Mar 2020 09:10:41 +0000

Artificial intelligence has been an indispensable tool for programmatic ad buying. But algorithms can’t always tell the difference between positive and negative sentiment — you need a human for that.

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