skills Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/skills/ Digital Marketing News: customer experience, social, mobile marketing Tue, 24 Oct 2023 14:10:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png skills Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/skills/ 32 32 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

The post Digital marketing skills show positive growth but sector demands outpace professional development  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Consumer focus on sustainability outstrips marketers current skill set  https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/ https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/#respond Mon, 07 Aug 2023 07:27:23 +0000 https://www.marketingtechnews.net/?p=109053 Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one. Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying they have engaged in this work in the last five years, with nearly half (45%)... Read more »

The post Consumer focus on sustainability outstrips marketers current skill set  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/feed/ 0 Marketers keen to invest in generative AI ‘but lack know-how’ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/#respond Mon, 15 May 2023 13:38:15 +0000 https://www.marketingtechnews.net/?p=108902 UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

The post Marketers keen to invest in generative AI ‘but lack know-how’ appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/feed/ 0 Creative skills top the list for big brand marketers https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/ https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/#respond Tue, 07 Feb 2023 09:20:27 +0000 https://www.marketingtechnews.net/?p=108692 Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found. The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX)... Read more »

The post Creative skills top the list for big brand marketers appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/feed/ 0 Combatting the data and analytics skill gap in the marketing industry  https://www.marketingtechnews.net/news/2022/mar/11/combatting-the-data-and-analytics-skill-gap-in-the-marketing-industry/ https://www.marketingtechnews.net/news/2022/mar/11/combatting-the-data-and-analytics-skill-gap-in-the-marketing-industry/#respond Fri, 11 Mar 2022 14:56:05 +0000 https://marketingtechnews.net/?p=107889 Research shows that almost half of businesses are recruiting for data and analytics roles, yet 46% of businesses have struggled to fill these roles over the last two years. As marketing evolves, these skills are increasingly important for the industry. With this unprecedented growth in job vacancies, marketers must adopt new strategies to attract and... Read more »

The post Combatting the data and analytics skill gap in the marketing industry  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/mar/11/combatting-the-data-and-analytics-skill-gap-in-the-marketing-industry/feed/ 0