Branding Archives - Marketing Tech News https://www.marketingtechnews.net/categories/branding/ Digital Marketing News: customer experience, social, mobile marketing Wed, 06 Dec 2023 08:49:21 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Branding Archives - Marketing Tech News https://www.marketingtechnews.net/categories/branding/ 32 32 Omnicom Media Group partners with logistics app Glovo https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/ https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/#respond Wed, 06 Dec 2023 08:49:15 +0000 https://www.marketingtechnews.net/?p=109282 Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap.  The announcement marks the first partnership between Glovo and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/feed/ 0 itsu picks TMW Unlimited as new CRM agency https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/ https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/#respond Thu, 16 Nov 2023 08:46:25 +0000 https://www.marketingtechnews.net/?p=109250 itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner – the first time the brand has appointed an external CRM creative agency. The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth in year-on-year restaurant sales and a record number of restaurant openings. TMW Unlimited will begin... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/feed/ 0 67% of UK’s leading e-commerce giants fall short on website performance standards    https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/ https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/#respond Mon, 06 Nov 2023 08:25:29 +0000 https://www.marketingtechnews.net/?p=109213 Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape. While UK’s largest e-commerce businesses have enjoyed significant online success, these businesses are trailing behind UK’s fastest-growing businesses when it comes to vital web metrics –... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/feed/ 0 Google Cloud partner digs into generative AI for marketers https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/ https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/#respond Fri, 01 Sep 2023 16:59:30 +0000 https://www.marketingtechnews.net/?p=109110 If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe. Typeface, a generative AI app provider, announced the launch of an integrated generative AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/feed/ 0 Emotional digital ads drive brand lift and recall https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/ https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/#respond Mon, 24 Jul 2023 12:22:40 +0000 https://www.marketingtechnews.net/?p=109036 Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/feed/ 0 Almost half of consumers are not currently loyal to brands https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/ https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/#respond Wed, 07 Jun 2023 09:59:51 +0000 https://www.marketingtechnews.net/?p=108940 New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/feed/ 0 Demand for UX support remains top of the list for brands in May  https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/ https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/#respond Wed, 31 May 2023 10:49:02 +0000 https://www.marketingtechnews.net/?p=108934 Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests.  The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/feed/ 0 Creative skills top the list for big brand marketers https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/ https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/#respond Tue, 07 Feb 2023 09:20:27 +0000 https://www.marketingtechnews.net/?p=108692 Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found. The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX)... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/feed/ 0 88% of agencies urge new digital channel adoption to drive ROI and growth in 2023 https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/ https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/#respond Tue, 17 Jan 2023 09:20:34 +0000 https://www.marketingtechnews.net/?p=108644 Most UK media agency professionals (57%) are confident brands can drive growth with the right strategy. This boils down to one key recommendation: investment in emerging media. 88% agree their clients should be exploring new digital channels in 2023. This was one of the conclusions from a study titled The Advertiser’s Guide to New and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/feed/ 0 40% of marketers expect increase in brand safety concerns https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/ https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/#respond Tue, 03 Jan 2023 10:46:05 +0000 https://www.marketingtechnews.net/?p=108595 Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech... Read more »

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