Channel 4 Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/channel-4/ Digital Marketing News: customer experience, social, mobile marketing Mon, 23 Oct 2023 12:02:12 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Channel 4 Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/channel-4/ 32 32 Consumers are 5X more likely to view advertising within non-premium content as low quality  https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/ https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/#respond Wed, 18 Oct 2023 09:01:00 +0000 https://www.marketingtechnews.net/?p=109178 Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, ‘Retaining Trust and Quality in a Sea of Content’.  The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed... Read more »

The post Consumers are 5X more likely to view advertising within non-premium content as low quality  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/feed/ 0