TV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/tv/ Digital Marketing News: customer experience, social, mobile marketing Mon, 23 Oct 2023 12:02:12 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png TV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/tv/ 32 32 Consumers are 5X more likely to view advertising within non-premium content as low quality  https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/ https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/#respond Wed, 18 Oct 2023 09:01:00 +0000 https://www.marketingtechnews.net/?p=109178 Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, ‘Retaining Trust and Quality in a Sea of Content’.  The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/feed/ 0 Shifts in TV viewing habits are supercharging consumers being open to ads  https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/ https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/#respond Mon, 16 Oct 2023 08:53:00 +0000 https://www.marketingtechnews.net/?p=109176 63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/feed/ 0 How direct-to-consumer brands are leading the way for TV https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/ https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/#respond Tue, 14 Dec 2021 13:20:08 +0000 https://marketingtechnews.net/?p=107737 It is estimated that, as consumers, we see between 6,000 – 10,000 ads on a daily basis, served to us across a range of platforms and screens. With so many ads, each varying in relevance to us as individuals, it’s little wonder many are “tuned out.” Studies have shown that 26% of global consumers ignore... Read more »

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]]> https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/feed/ 0 Advertiser spend on TV and social media is twice as high as daily consumption https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/ https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/#respond Thu, 21 Oct 2021 09:02:13 +0000 http://marketingtechnews.net/?p=107493 Advertiser spend on TV and social media is highly inflated in relation to daily consumption.  This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers. The analysis found that, as of the first quarter... Read more »

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