video Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/video/ Digital Marketing News: customer experience, social, mobile marketing Mon, 23 Oct 2023 12:02:12 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png video Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/video/ 32 32 Consumers are 5X more likely to view advertising within non-premium content as low quality  https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/ https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/#respond Wed, 18 Oct 2023 09:01:00 +0000 https://www.marketingtechnews.net/?p=109178 Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, ‘Retaining Trust and Quality in a Sea of Content’.  The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/feed/ 0 Demand for mobile services booms, while consumer spend cools  https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/ https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/#respond Fri, 20 Jan 2023 07:44:53 +0000 https://www.marketingtechnews.net/?p=108656 data.ai (formerly App Annie), a mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9% YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/feed/ 0 Brightcove and Magnite boost ad monetisation for CTV and online video publishers https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/ https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/#respond Thu, 12 Jan 2023 14:08:10 +0000 https://www.marketingtechnews.net/?p=108640 Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. With thousands... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/feed/ 0 Vast majority of consumers rely on video when shopping online https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/ https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/#respond Tue, 28 Jun 2022 16:35:10 +0000 https://www.marketingtechnews.net/?p=108131 85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove. As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey. Some of the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/feed/ 0 How Kinly’s videos and events attracted 100,000+ viewers https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/ https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/#respond Wed, 23 Feb 2022 11:42:01 +0000 https://marketingtechnews.net/?p=107860 Kinly is a global provider of AV collaboration services and support. After 20+ years of experience in the AV and video collaboration industry, the company now has around 1,200 employees working with more than 2,500 clients across the world. The problem: Kinly offers audio and video solutions, with the majority of its business coming through... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/feed/ 0 Julie Meredith, Dash Hudson: Why video and authentic content are vital https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/ https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/#respond Mon, 22 Nov 2021 13:46:00 +0000 https://marketingtechnews.net/?p=107690 Could you tell us a little bit about Dash Hudson and what makes it unique? Dash Hudson was founded back in 2015 with the mission of helping the world’s most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/feed/ 0 Justin Barrett, Brightcove: COVID, digital transformation and the experience of video https://www.marketingtechnews.net/news/2021/jul/26/justin-barrett-brightcove-covid-digital-transformation-and-the-experience-of-video/ https://www.marketingtechnews.net/news/2021/jul/26/justin-barrett-brightcove-covid-digital-transformation-and-the-experience-of-video/#respond Mon, 26 Jul 2021 12:22:50 +0000 http://marketingtechnews.net/?p=107219 What have been the latest developments at Brightcove? Brightcove invests a lot into research and development to make sure we can keep our customers ahead of the curve. For example, we recently launched a service that optimises video delivery into China to allow organisations to distribute their video content in a key market. We’re also... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jul/26/justin-barrett-brightcove-covid-digital-transformation-and-the-experience-of-video/feed/ 0 Brightcove helps take Melbourne Symphony Orchestra to a global audience https://www.marketingtechnews.net/news/2021/may/27/brightcove-helps-take-melbourne-symphony-orchestra-to-a-global-audience/ https://www.marketingtechnews.net/news/2021/may/27/brightcove-helps-take-melbourne-symphony-orchestra-to-a-global-audience/#comments Thu, 27 May 2021 09:21:00 +0000 http://marketingtechnews.net/?p=107019 The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world. MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content as an alternative to traditional, in-person orchestral experiences. The MSO.LIVE experience is accessible, offering MSO... Read more »

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