Three in five students opt for ad-supported subscriptions to keep costs affordable

University students at their graduation ceremony.

Contrary to prevailing trends of household subscription slashing, students can't live without streaming services.

For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network that enables students and graduates to discover savings.

Regular, relevant and personalised TV, film and...

12 September 2023 | Advertising

‘Huge opportunity’ for marketers to engage with students through DOOH advertising

University students at their graduation ceremony.

There is a substantial opportunity to reach and market to students as they head to university this September, according to research conducted by Redbus Media, a digital out-of-home (DOOH) media owner.

After a year of turbulence, the study reveals an overwhelming desire to return to normal as 80% of Students’ Unions plan to host a bigger or pre-COVID sized Freshers’ for incoming students and more than half look to host additional events for those who missed...

5 August 2021 | Advertising