Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation.
That’s according to a survey from Optimizely that highlights the urgent...
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube.
IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part...
Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini.
62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing...
MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform.
These product enhancements, coupled with MikMak’s new partnership with leading global advisor...
Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.
This is according to a survey conducted by customer data platform Treasure Data, which also...
Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content.
This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend...
A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.
With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their...
Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s...
BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment.
85% of marketing executives...
Could you tell us a little bit about Accenture and your role within the company?
Accenture is a global technology and consulting organisation. And it's divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets,...
The social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising.
According to data presented by OnlyAccounts.io, as of October...
Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.
The analysis, which assessed over 3.9 million ads from 2021-2022,...
As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals.
However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is...
There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist.
Despite global fanfare surrounding...
Enterprise CMS Storyblok's survey of 500 senior marketers has revealed that marketers are increasingly becoming overwhelmed by the volume of assets and communications channels they need to manage.
The increasing complexity of marketing is leading to more mistakes and time lost to...
itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner - the first time the brand has appointed an external CRM creative agency.
The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth in year-on-year restaurant...
Oracle has signed a multi-year agreement with Microsoft to support the explosive growth of AI services.
Microsoft is using Oracle Cloud Infrastructure (OCI) AI infrastructure, along with Microsoft Azure AI infrastructure, for inferencing of AI models that are being optimised to power...
Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io.
The platform enables property owners to register their Property's Digital Rights (PDRs), set rules about what digital content can be displayed in their...
Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance.
Kelly MacLean, VP of Amazon DSP, said: “Advertisers...
Kaltura, a video experience cloud firm, has released a new report titled 'Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams'.
Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of...
Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape.
While UK’s largest e-commerce businesses have enjoyed significant online...
Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media.
The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play...
Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year.
This is according to research carried out...
The market opportunity for brands who get influencer marketing right is huge.
According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend....
Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and...
Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.
This is according to research published by the training body Target Internet, in association with the...
Clevertouch Marketing, a marketing technology consulting and service provider, has formed a new strategic team to drive customer conversion from martech across its European client base.
This, in conjunction with new AI product development in its proprietary Momentum software, will...
Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, 'Retaining Trust and Quality in a Sea of Content'.
The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the...
63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk.
As more viewers continue to shift their viewing habits to content on...
A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales.
The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to...
