1 in 3 want more personalised ads, but only 6% willing to share more data

Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK.

The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to receive highly personalised ads. This disparity raises questions about the alignment...

21 June 2023 | Big Data

Complaints about nuisance calls saw freak drop of 57% in 2022

A telephone off the hook.

The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed.

The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019. Overall, there were 32,317 complaints about live calls (down 35%), 13,790 about automated calls...

14 June 2023 | Best Practice

Banks admit to losing 20% of their customers due to poor customer experience

Someone using an ATM.

Global banks are losing one in five (20%) of their customers due to poor customer experience, having overlooked what truly matters, according to new research by 10x Banking.

The landmark study commissioned by 10x, the transformational cloud-native SaaS core bank operating system founded by former Barclays CEO Antony Jenkins, revealed that banks in key markets across the globe are shedding large numbers of their customer base to rivals. One in eight banking leaders (12%) state they...

13 June 2023 | Customer Experience

Twilio debuts CustomerAI ahead of its developer conference

Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference.

Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock the potential of their customers. On behalf of more than 300,000 active customer...

8 June 2023 | Customer Experience

Almost half of consumers are not currently loyal to brands

New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles.

Consumer trust is at a concerning level, as only 8% trust the retailers they shop with currently; while more than two in five (41%) say they are not currently loyal to brands. Close to one in six (14%) have also reduced their spend...

7 June 2023 | Branding

Demand for UX support remains top of the list for brands in May 

A customer being served.

Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests. 

The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX skills.

The report, which monitors the actual briefs posted by chief marketing officers (CMOs) and brand owners on the Studiospace...

31 May 2023 | Branding

Amperity replaces third-party cookies to drive customer acquisition and ROI

Amperity, an enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually.

Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running, and Wyndham Hotels & Resorts, have achieved match rates as high as 85% on key channels,...

23 May 2023 | Big Data

Just 1% of consumers do not utilise subscription shopping services

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead.

Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers in any form.

These are some of the findings of a study into subscription shopping trends to date by OnePoll and online travel firm eDreams...

16 May 2023 | Commerce

How the metaverse will impact customer service

Customer service workers.

The customer service sector has changed dramatically in the last few years, with the growing popularity of ecommerce and social media being a driving communicator between brands and customers. With technology advancements occurring regularly, it is no wonder companies are finding new and wonderful ways to connect with their customer bases.

Once advancement is the rise in the metaverse - augmented reality (AR) and virtual reality (VR). From virtual learning environments to 3D...

4 May 2023 | Customer Experience

Shoppers turn to apps for rewards due to cost-of-living crisis

Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours.

Faced with soaring inflation, which reached 10.4% in February, 80% of consumers in the U.K. now regularly use their smartphones to access stored loyalty cards and coupons while shopping in physical stores, compared to 79% for the U.S., 73% for France and 72% for...

24 April 2023 | Customer Experience