Remember the heydey of jingles? The short song that accompanied commercials for your favourite products, one that would start playing in your head out of the blue even if you hadn’t seen the ad in days, weeks, months, years? Even after all this time I still find myself humming the theme for Klondike Bars, Band-Aid Brand and Oscar Meyer… maybe it’s my brain’s subliminal messaging for telling me I’m hungry.

Like any fresh marketing professional coming out of college, I...