Google Cloud partner digs into generative AI for marketers

If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe.

Typeface, a generative AI app provider, announced the launch of an integrated generative AI marketing solution with GrowthLoop and Google Cloud’s BigQuery and GenAI Foundation Models to ‘merge generative AI into a single, streamlined...

1 September 2023 | Automation

Dentsu helps brands create generative AI-powered customer experiences

Dentsu and Merkle, dentsu’s technology-enabled, data- driven customer experience management (CXM) company, have collaborated with Salesforce to offer AI expertise to marketing and commerce leaders.

Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimise connected customer experiences.    

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9 August 2023 | Automation

Shopify launches first AI commerce assistant

A customer being served.

Shopify, a provider of essential internet infrastructure for commerce, has made more than 100 updates as part of its Summer ‘23 Edition, the twice-annual showcase of its latest products and innovations.

These updates include Sidekick, a new first-of-its-kind AI-enabled commerce assistant for business owners on Shopify, and aim to allow its merchants to be more productive, creative, and powerful than ever before — ushering in a new era of commerce full of brand new...

31 July 2023 | Automation

70% of sales and customer service pros don’t think AI will steal their jobs

Customer service workers.

Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report.

Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines and enhancing accessibility. 

“AI has created an all-new technological frontier that is...

27 July 2023 | Automation

55% of marketers are using AI in content production

A notepad full of text.

A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.  

The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma and Five Guys, found over half (55%) of respondents currently use AI tools in content production...

29 June 2023 | Automation

Braze unveils additions to its AI capabilities to enhance customer engagement 

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze.

In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated into the Braze platform, data flows and execution stack to power better, faster and...

28 June 2023 | Automation

Just 8% of customers used chatbots during most recent customer service interaction

Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner. Of those, just 25% said they would use that chatbot again in the future.

Despite customer service and support leaders’ growing focus on chatbots, customer use of them remains low, suggesting they don’t consistently help customers accomplish their goals.

A Gartner survey of 497 B2B and B2C customers from December 2022 through February 2023 found...

22 June 2023 | Automation

Marketers keen to invest in generative AI ‘but lack know-how’

UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology.

These findings are taken from the 'AI & Composable Marketing Software Survey' conducted by Sitecore, a global leader in end-to-end digital experience software. Sitecore conducted the survey to both understand marketers’ use of generative...

15 May 2023 | Automation

GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech

An email app logo on a phone.

Email marketing solution GetResponse, said to be one of the market's early adopters of OpenAI's GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator.

The solution aims to help marketers and business owners drastically reduce the time it takes to create their emails and deliver more relevant, engaging content to their subscribers.

Users enter key details about their email (such as the intent, occasion, and...

27 April 2023 | Automation

Salesloft unveils generative AI capability to boost seller productivity  

Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes.

The company also claims to be the first and only revenue workflow provider to offer multi-language support in French, German, and Spanish across its entire platform.

New capabilities...

13 April 2023 | Automation