72% of shoppers more likely to return to brands with strong online communities

A woman with a latptop and bank card.

Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community, 

This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers.

The research also found that almost two-thirds (63%) admit they are more likely to buy from a brand that leverages engaging social features on its...

20 October 2021 | Commerce

Aimee Costello, Localistico: Local marketing, post-COVID retail and going digital

A shop sign that says 'local'.

Could you tell us a little bit about Localistico and what it does?

Localistico is a local marketing SAS provider. So, essentially, any kind of company that has a physical location, we help them to market that physical location to their customers. We help them to manage digital representations of those physical locations. 

So if you went to a new city and you want to find a coffee shop, what you normally do is just pick the phone up and Google ‘coffee shop near...

21 September 2021 | Commerce

Customers lack faith in brands protecting them from fraud

A man sitting in the dark, using a laptop.

Half or UK retailers believe they are doing everything they can to prevent e-commerce fraud, but far less consumers (17%) share their confidence.

The stark disconnect between retailers and shoppers on the matter of online shopping fraud has been highlighted by new European and US data released by Riskified, an e-commerce enablement and fraud-prevention solutions provider.

The research, which comprised 4,000 consumers and 400 retailers across the US, UK, France and...

26 August 2021 | Branding

TGI Fridays owner targets Gen Z with investment in digital experience

TGI Fridays Manchester.

Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang's and Hooters. 

TriArtisan's investment is part of an $80 million in Series B funding that C3 secured this past month and co-led by Brookfield Asset Management Inc. and REEF Technology with participation from Egon Durban and Greg Mondre, managing partners and co-CEOs of Silver Lake...

23 August 2021 | Branding

Effective discount pricing strategies for e-commerce stores

Discount pricing is a strategy for e-commerce businesses to generate more leads with a meaningful mindset. When applied correctly, e-commerce discount pricing strategies can help businesses gain and retain loyal customers. 

Pricing has the utmost importance for customers. Therefore, using the right pricing strategy for e-commerce is crucial to 

Scale your business, Increase sales, and Grow your profits. 

Do you want to keep your prices high and risk...

26 July 2021 | Commerce

McKinsey analysis: How is UK consumer sentiment changing – and what does it mean for marketers?

Our latest UK Consumer Sentiment Research, reveals that optimism for an economic recovery in the UK has reached its highest recorded level during COVID-19, having almost doubled since November 2020. The majority of vaccinated consumers expect routines to return to normal by the end of 2021 and say finances are already back to normal. As younger consumers receive the vaccine, greater spend and out-of-home activity will likely continue to increase.

Tellingly, UK consumers reported...

6 May 2021 | Best Practice

How influencer marketing is creating the new shop window – and how retailers must react

Bricks-and-mortar retail has had a horrid 12 months. Although restrictions are now being lifted and we’re starting to see a glimmer of the much-vaunted economic bounce back, there is still a lot of uncertainty. Big questions remain around whether we will ever see a return to how things were before the pandemic in terms of consumer behaviour, and just how the high street – which has been under threat for years – will fare.

Retail brands have had to face many challenges on...

6 May 2021 | Commerce

How to leverage QR codes to join the contactless revolution

Since QR codes were created in 1994, they've shown up just about everywhere. Marketers used them on drink labels, business cards, and even billboards.

But no matter how trendy they were, many consumers saw QR codes as a gimmick rather than a useful tool. What was in it for them? Why should they visit a company's website to get information, and why would they want to download a separate app to scan a code just to do so? It was a clunky user experience that didn't demonstrate a...

4 May 2021 | Advertising Technology

Why adding intrinsic incentives for eCommerce and social is key amid heightened consumer demands

Raise your hand if you have a wallet bursting with so-called “customer loyalty” cards. You likely have one for each supermarket, your favourite coffee chain, and maybe for the bookstore. With some brands upgrading to an app, you probably also have a smartphone screen full of their colourful icons. But how often do those loyalty schemes actually influence you to make a purchase? More importantly, do they keep you loyal to the brand?

The problem with most loyalty programmes is...

30 April 2021 | Best Practice

How microsites are the surprising weapon for in-store customer engagement

Point-of-purchase displays were once all the rage in marketing. The same can be said for print, radio, catalogue, and TV, but those too have all cooled in their ability to drive awareness and sales — at least when compared to digital. Social media, websites, influencer marketing, and the like are where you’ll find the sizzle today, resonating even more than the good old in-store channel with consumers.

But microsites — something the average consumer is probably already...

28 April 2021 | Commerce