51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

13 December 2023 | Best Practice

Festive shoppers are 81% more likely to click on personalised content this year

Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content.

This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and spending 10% longer on each page. Despite this more considered shopping behaviour, sales were up 4.41%...

12 December 2023 | Commerce

57% of UK consumers say digital bliss a must for festive fun

A girl using a smartphone next to a Christmas tree.

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.

With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit.

Many consumers also admit that a bad digital experience could threaten household harmony, while 20% fear that they will become so angry that...

8 December 2023 | Best Practice

Omnicom Media Group partners with logistics app Glovo

A Glovo worker cycling through a park.

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap. 

The announcement marks the first partnership between Glovo and an agency holding company. 

Founded in Barcelona in 2015, Glovo is one of the world’s...

6 December 2023 | Branding

90% of Brits don’t know how companies use their data

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals.

However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal data.

A recent study from technology experts reveals that almost nine in ten (88%) Brits are concerned about how...

22 November 2023 | Big Data

67% of UK’s leading e-commerce giants fall short on website performance standards   

Website design sketches.

Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape.

While UK’s largest e-commerce businesses have enjoyed significant online success, these businesses are trailing behind UK’s fastest-growing businesses when it comes to vital web metrics – a disparity that could impact future security and...

6 November 2023 | Best Practice

91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

Adverts and bright signs in Times Square, New York.

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands.

Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital...

30 October 2023 | Advertising

UK shoppers desire AI-driven retail experiences but are wary of its use

Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail.

These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a clear conflict between consumer concerns about AI and their desire to reap the...

24 August 2023 | Commerce

Burnley FC scores big in e-commerce with Visualsoft partnership

English Premier League football club, Burnley FC, has partnered with Visualsoft, an e-ommerce provider, to enhance its online retail operations and transform the overall customer experience.

Founded in 1882 and located in the north of England, the prestigious football club has a rich history and a passionate fan base, competing in the top-tier English football premier league. Striving for excellence both on and off the pitch, the club recognised the need to improve its e-commerce...

10 August 2023 | Customer Experience

Shopify launches first AI commerce assistant

A customer being served.

Shopify, a provider of essential internet infrastructure for commerce, has made more than 100 updates as part of its Summer ‘23 Edition, the twice-annual showcase of its latest products and innovations.

These updates include Sidekick, a new first-of-its-kind AI-enabled commerce assistant for business owners on Shopify, and aim to allow its merchants to be more productive, creative, and powerful than ever before — ushering in a new era of commerce full of brand new...

31 July 2023 | Automation