51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

13 December 2023 | Best Practice

90% of Brits don’t know how companies use their data

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals.

However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal data.

A recent study from technology experts reveals that almost nine in ten (88%) Brits are concerned about how...

22 November 2023 | Big Data

itsu picks TMW Unlimited as new CRM agency

itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner - the first time the brand has appointed an external CRM creative agency.

The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth in year-on-year restaurant sales and a record number of restaurant openings.

TMW Unlimited will begin work immediately on evaluating itsu’s existing loyalty programme and defining the new customer engagement...

16 November 2023 | Branding

Customer adoption of Amperity for paid media soars to over 50%

Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media.

The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.

Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion...

1 November 2023 | Advertising

1 in 3 customer service agents may quit soon

Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year.

This is according to research carried out by the Call Centre Management Association (CCMA) and supported by Intradiem.

The survey uncovered a disparity between the intentions of businesses and the reality of agent life. When asked,...

1 November 2023 | Best Practice

56% of UK consumers always accept cookies without thinking

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales.

The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online.

This apathy is closely tied to feelings of confusion, futility, and information overload. More than half (51%) expressed their struggle to grasp rapid...

11 October 2023 | Best Practice

SAS’ martech platform integrates with generative AI 

SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers for assistance in streamlining marketing planning, content creation, and journey design activities. 

Customers can use generative AI capabilities for the whole customer engagement life cycle, from marketing planning and audience creation to journey design, creating channel specific creative, through reporting and...

25 September 2023 | Automation

Why UK customers are ghosting businesses

Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report.

According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were not confident in their knowledge of deliverability, let alone how to achieve it. This gap...

18 August 2023 | Customer Experience

Vending machine launched that can detect things Gen Z find most annoying

Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite. 

21% said that they get rattled when they hear music being played on a phone without headphones, while 22% say people putting their feet on seats on the train really gets their goat. 

Also on the list is getting stuck behind people who walk at snail's...

13 July 2023 | Customer Experience

Twilio debuts CustomerAI ahead of its developer conference

Twilio, a customer engagement platform that drives real-time, personalised experiences for brands, today unveiled CustomerAI ahead of SIGNAL, its upcoming user and developer conference.

Debuting in a new video, Twilio’s CustomerAI couples the power of large language models (LLMs) with the rich customer data that flows through Twilio’s Customer Engagement Platform, to help companies unlock the potential of their customers. On behalf of more than 300,000 active customer...

8 June 2023 | Customer Experience