51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

13 December 2023 | Best Practice

90% of Brits don’t know how companies use their data

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals.

However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal data.

A recent study from technology experts reveals that almost nine in ten (88%) Brits are concerned about how...

22 November 2023 | Big Data

56% of UK consumers always accept cookies without thinking

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales.

The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online.

This apathy is closely tied to feelings of confusion, futility, and information overload. More than half (51%) expressed their struggle to grasp rapid...

11 October 2023 | Best Practice

Consumers want personalised experience but wary of sharing data

European consumers expect to receive the 'VIP' treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. 

These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands. With data being an enabler of personalisation and enhanced...

11 July 2023 | Customer Experience

70% of UK consumers hide their personal data when online 

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.  

The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the internet in ways which mask their personal information on a weekly basis, such as browsing in...

9 May 2023 | Big Data

74% of marketers embrace simplification and sustainability

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key...

7 March 2023 | CMO

Metaverse: What’s the impact on data privacy?

An array of lights depicting a person's body.

The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready?

According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to the above question is a resounding no.

In fact, it might be best to start pumping the breaks on the metaverse now before it...

8 March 2022 | Ethical Marketing

How marketers can overcome data privacy challenges as Google and Apple increase consumer protection

A gate with a sign that reads 'private'.

Consumers care about data privacy. In 2021, they know more about how their data is collected, stored, and shared, and they want more control. This presents a unique set of challenges for marketers because data collection has become so closely tied to the modern consumer experience. Would we have witnessed the same exponential growth in e-commerce without personalised advertisements and targeted promotions? Likely not, because consumers and marketers alike have become dependent on...

10 October 2021 | Data-driven marketing

Google delays Chrome tracking cookies ban until 2023

Google Chrome

Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023.

Cookies are used by websites to track users' browsing activity to enable digital publishers to better target their adverts.

Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them. 

Vinay Goel, privacy engineering director for Google's Chrome browser, said: "While there’s considerable progress...

29 June 2021 | Advertising

Apple’s privacy changes – how will they impact marketers?

A red apple.

Apple has previewed new privacy protections in iOS 15, iPadOS 15, macOS Monterey and watchOS 8, which it hopes will help users better control and manage access to their data. 

The tech firm said these features “represent the latest innovations in Apple’s legacy of privacy leadership”.

Protect data from third parties

In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new...

9 June 2021 | Advertising