57% of UK consumers say digital bliss a must for festive fun

A girl using a smartphone next to a Christmas tree.

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.

With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit.

Many consumers also admit that a bad digital experience could threaten household harmony, while 20% fear that they will become so angry that...

8 December 2023 | Best Practice

Northumberland Zoo turns to technology to transform the customer experience

Maxine Bradley with a racoon.

Owners at Northumberland Zoo believe an innovative technology platform they have introduced will be a gamechanger for the sector – growing income while also educating.

The family-run zoo, sat in 17 acres, near Felton, Morpeth, has partnered with County Durham-based n-gage.io, to implement the company’s audience engagement platform and attraction management software, created to improve the visitor experience.

Maxine Bradley, founder and zoo curator, explained:...

7 December 2022 | Customer Experience

Investing in apps remain top priority for CMOs

More than half (53%) of businesses without an app plan to launch one in the next 12 months, according to a new survey of 101 UK CMOs.

The growth of the app market continues to go from strength to strength with more than seven million apps now available across iOS and Android. In fact, the research found that almost half (48%) of businesses currently have an app.

The survey, from digital marketing consultants ConsultMyApp, questioned 101 CMOs of businesses with more than...

24 October 2022 | CMO