What businesses can get from gamification

Customers are more likely to respond to a gamified response, according to research by global marketing company Upstream.

Around three quarters of marketers believe that customers are likely to respond to game-based marketing mechanics, but only 27% have put this into practice.

The research, which focused on the understanding and use of game mechanics in marketing strategies, was collected at ad:tech London 2011. It found that 66% of marketers didn’t understand the term...

13 October 2011 | Gamification

Gamification revisited – delight your customers

Earlier this year, we discussed the opportunity for banks to make personal finance fun by injecting gaming dynamics into their products and services. We suggested that a bank can set up a system that provides incentives to reward saving behavior. The program should be created by a game designer and produce an ecosystem where the objective of the game is to save as much money as possible in an account serviced by the...

10 October 2011 | Gamification