55% of marketers report managing more than 1,000 assets and five channels 

Enterprise CMS Storyblok's survey of 500 senior marketers has revealed that marketers are increasingly becoming overwhelmed by the volume of assets and communications channels they need to manage. 

The increasing complexity of marketing is leading to more mistakes and time lost to admin tasks. For example, 37% of marketers say they spend between 5-10 hours each month simply managing their assets, with 27% saying they have lost more than 10 hours to this routine...

20 November 2023 | CMO

Retailers feel there are too many channels to effectively sell through

A TV remote control.

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands.

However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience.

This is according to Wunderman Thompson Commerce & Technology’s “Brands don’t fail... eRetail!” report, which found nearly all (94%) retail...

19 April 2023 | Content Marketing