Darabase launches ‘world-first’ property inventory platform for outdoor AR advertising

Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io.

The platform enables property owners to register their Property's Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world. It also sees the introduction of a marketplace for PDRs.

With an estimated 1.4 billion AR-enabled devices...

13 November 2023 | Advertising

Doritos launches augmented reality summer campaign

Bag of doritos

Doritos has launched its ‘Make Your Play’ platform, a campaign aimed at encouraging music fans to return to events this summer as social distancing restrictions continue to ease.

The campaign will utilise augmented reality (AR) technology developed by Poplar Studio and 8th Wall on interactive posters throughout the UK.

Those who spot the posters can scan a QR code and access the AR experience, where a play button stylised in the form of the iconic Dorito chip will be...

7 July 2021 | Advertising