Darabase launches ‘world-first’ property inventory platform for outdoor AR advertising

Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io.

The platform enables property owners to register their Property's Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world. It also sees the introduction of a marketplace for PDRs.

With an estimated 1.4 billion AR-enabled devices...