Amazon Ads unveils AdTech capabilities to improve advertiser outcomes

Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance.

Kelly MacLean, VP of Amazon DSP, said: “Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that they are still having difficulty measuring performance across the customer journey. They need more actionable...

8 November 2023 | Advertising

Amazon Ads unveils video and streaming advert products

Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to more effectively share their brand and product stories with customers.

According to third-party research from Wyzowl, 73% of consumers say they prefer video ads to learn about products and services, and 88% say video ads have convinced them to buy. The US is home to more than 225 million streaming TV viewers, and while spending on digital video advertising is...

27 October 2022 | Advertising