88% of marketing and event professionals are using AI

Kaltura, a video experience cloud firm, has released a new report titled 'Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams'.

Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they harness AI to enhance their marketing operations. 

The marketing industry has largely embraced AI tools, with 88%...

7 November 2023 | Automation

81% of marketing teams would host more events with the right tools

A collection of tools.

Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical challenges facing event practitioners in 2023, according to the 3rd annual Events Outlook Report from Splash, an event marketing technology company that serves enterprise companies and their event, marketing and sales teams worldwide.

The survey of 670 event marketers and professionals in North America, Europe, and the UK, conducted in late 2022, found that despite 85% of event...

8 February 2023 | Event

Passes available for November’s hybrid DMWF Europe in Amsterdam and online

RAI Amsterdam.

Digital Marketing World Forum (DMWF) Europe is set to take place both in-person and in the virtual world this year.

The two-day conference will return to RAI Amsterdam on November 23-24, with a supplementary virtual conference taking place online on November 30 and December 1.

Between them, the events are expected to offer top-level strategic content and digital marketing insights, discussions and networking opportunities with some of the world's biggest...

23 August 2021 | DMWF