Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, 'Retaining Trust and Quality in a Sea of Content'. 

The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed within ‘fit for TV’ content on YouTube. 

Advertisers benefit from being adjacent to premium content in three key ways, according to the...