Bye-bye search engines – social media is taking over
82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot's recent Social Media Report.
With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four platforms (Facebook, Instagram, YouTube, and TikTok), it's clear that businesses are seeing the value in reaching consumers on these channels.
Cemented by the death of telephone customer...
