Creative skills top the list for big brand marketers

A team planning with post-it notes.

Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found.

The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX) specialists.

The report found that 14.6% of CMOs wanted creative and production support, often on video-based projects.

The...