Cara Buscaglia, Chief Innovation & Insights Officer at Talkwalker, teaches us the value of listening to consumers in this ever-changing landscape, and how we can innovate to help our customers get closer to becoming consumers. Topics that will be discussed include:
The fluctuation of Consumer demandsGaps between Brands and ConsumersContextualizing Conversations at Scale The power of Consumer...
Time is money, yet unstructured data coupled with a vast variety of sources can halt even the most seasoned analysts.
The good news is, by leveraging artificial intelligence (AI), you can avoid sifting through mountains of data to gain useful insights for your research project. In fact, 52% of business executives agree that AI boosted their productivity in 2021.
So the question is, what solutions will you leverage to save time on your own analyses in 2022 and...
Twitter and Pulsar jointly present research and insights based on what they’ve learned from their innovative partnership in helping brands optimize conversational spread on Twitter in order to maximize Advertiser...
eCommerce tends to be more data-savvy than other industries – it is, after all, a digital-native discipline by its very nature – and operators are always on the search for opportunities to optimise their business. However, while access to data is a key tool to do this, too often data ends up siloed within different teams greatly reducing the ultimate value that companies can leverage from it. Nonetheless, the benefits of breaking these siloes, particularly when it comes to bridging the...
In this exclusive session we will explore:
Discover how using social media helped Happy Socks overcome challenges, and maximising opportunities to strategically inform and plan impactful campaigns.Explore why it is important for brands to make meaningful connections with their audiences in the crowded social eco-system.Discuss how social performance tools can truly help brands stay competitive, relevant, and ultimately save them time while making a bigger impact.Three...
Localistico have brought together an expert panel featuring Josefina Daly, Senior Marketing Manager; Aimee Costello, COO and Ana Laura Ruiz, Senior Customer Success Manager for an exciting fireside chat discussing:
The state of local marketing and how your customers find you.Main challenges faced by retailers dealing with an omnichannel world & what you can do to tackle them.What are customers going to expect in the coming months: key findings and...
Watch this on-demand webinar with our panel of social media and influencer experts from Reckitt, HUGO and ByteDance as we deep dive in to APAC Social and Influencer Landscape.
You'll learn:
Biggest Social trends that are here to stayPredictions of where brands will be taking influencer marketing nextHow to enhance and engaged consumers with customisable & niche messagingUnderstanding how to utilise the most cost-effective customer acquisition channel in the APAC...
In an increasingly crowded e-commerce space, it is important to gain an edge over your competition and scale your business. While your domestic market provides a strong foundation for your brand, capitalising on the ever-changing ASEAN and international opportunity is a must.
Watch this engaging panel discussion where Matthew McClelland, Head of Growth SEA, dotdigital, Ionut Danifeld, Chief Marketing Officer, TRAPO, Manvi Kathuria, General Manager APAC, Marketplace eCommerce,...
As many brands shift their selling to include more and more eCommerce channels, marketing teams have to keep up with growing demands for digital assets like images and videos designed for every consumer touchpoint, including the point of sale online. The digital asset creation and distribution process can improve leads and sales by serving consumers the visuals they crave, or it can frustrate them into clicking away to find a seemingly better alternative. Marketing teams are tasked with...
More than ever before, data has become the driving force of marketing strategy, tactics, and messaging, and it should lay at the heart of every decision you make. As third party cookies phase-out, brands need to think smarter about their audiences as they tackle the hyper-personalization today’s consumers require.
Indeed, delivering the best personalized content requires strong data-driven strategies and seamless omnichannel experiences to meet people where they are. But how can...
