Brave Bison acquires market-leading social media agency Social Chain

Brave Bison, a media, marketing, and technology company built for the new era, today announces its fourth acquisition: of Social Chain, a market-leading social media and influencer marketing agency founded by Dragons’ Den entrepreneur Steven Bartlett, for over $20m.

Since its foundation in 2014, Manchester-based Social Chain has made waves in the industry. The agency has gone from building some of the biggest communities in social and disrupting the market, to becoming one of...

10 February 2023 | Social Media Marketing

B2B social media marks huge growth with Tik Tok leading the pack

TikTok logo on a smartphone.

Meltwater has published a report revealing that the importance of social media is increasing among organisations as a result of the global economic uncertainty.

With brand awareness as a priority, more than half of the survey respondents (52%) stated that economic uncertainty has made social media a more important channel for their organisation.

While Facebook remains the most used social media platform for organisations, in terms of growth, the use of TikTok is rapidly...

24 January 2023 | Social Media Marketing

Travellers want more inclusive, authentic content on social media

Kimpton diverse people.

Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.

Kimpton polled more than 4,000 people from Australia, Japan, the UK and the US and found an overwhelming need for more authentic and varied travel content as well as a high demand for travel brands to do more to feature inclusive and...

13 December 2022 | Social Media Marketing

Navigating the choppy waters of social commerce

Islands in a rough sea.

Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy.

Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with brands and retailers jumping on the opportunity. As such, the social commerce market is rapidly expanding,...

28 November 2022 | Commerce

Marketers engaging better with disabled consumers but barriers remain

A barrier blocking a road.

83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts.

This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry.

One in four American adults live with a physical or mental disability, yet they...

1 September 2022 | Advertising Technology

UK companies’ social media ad spend trumps global average

Spocial media apps on a smartphone

UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.

This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands spent the most on social media advertisements globally, despite engagement levels across social channels declining year-on-year.

Key findings from the report include:

UK tops global...

9 August 2022 | Advertising

Instagram Rich List 2022: Ronaldo holds top spot while earning over $2m per post

A t-shirt depicting Cristiano Ronaldo.

Cristiano Ronaldo scores the top spot in the list for the second year running in Hopper HQ's annual Instagram Rich List, earning $2.39m per post, a 49% increase since last year.

The list, based on internal and publicly available data, reveals the platform’s highest-earning names, including celebrities, athletes, or influencers covering fitness, beauty and lifestyle.

In second place is Kylie Jenner, jumping from fourth place in 2021, with a 22% increase in her...

28 June 2022 | Social Media Marketing

89% of people feel social media negatively affects their mental health

Social media logos.

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation.

The organisation recently unveiled Digital Wellbeing 2022 - its second bi-yearly study conducted by the charity to learn about the impact that social media use has on 16- to 24-year-old users.

The Digital Wellbeing 2022 study asked 1000 participants aged 16-24 across the UK a series of questions relating to the way that their social media use affects...

22 June 2022 | Customer Experience

Social commerce soars as 61% of 25- to 34-year-olds buy on social media

Spocial media apps on a smartphone

The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again.

With 90% of consumers aware of brand pages/accounts on social media - and only 10% who say they avoid brands’ social media pages - the opportunity for engagement is huge.

Katie Hansen, retail and e-commerce Analyst at Mintel, said: “Social commerce...

7 June 2022 | S-Commerce

Gen Z users are three times more likely to use YouTube than TikTok

YouTube is the most used social media platform in the UK with 88% of respondents using it since 2020 - rising to 93% in Gen Z adults (aged 18 - 29).

This is according to research from Channel Factory, a global video technology partner specialist in brand suitability solutions, which has shed some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram and Facebook) - since the pandemic started until...

17 May 2022 | Social Media Marketing