How Amplifon achieved an ROI of £1 to £3 on direct mail campaigns

A pound coin.

With more than 70 years’ experience and a network of more than 9,500 highly qualified hearing specialists, Amplifon is a leading hearing care provider.

The problem:

Having previously used Partially Addressed Mail to some success, Amplifon was keen to develop a more personalised Direct Mail acquisition strategy to identify the best prospects for their cutting-edge hearing products.

The solution:

Using existing customer data, REaD Group built a...

9 November 2022 | Case Studies

The power of competitive email intelligence

Since the beginning of commerce, organisations have needed and sought out information about their competitors. Decades before any kind of digital marketing, competitors were buying and deconstructing one another’s products, collecting and analysing their print and broadcast advertising, subscribing to their direct mail, shopping in their stores, and polling their customers.

If understanding your customers is a central tenet of marketing management, then so is understanding your...

11 September 2022 | Email marketing

Marketers engaging better with disabled consumers but barriers remain

A barrier blocking a road.

83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts.

This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry.

One in four American adults live with a physical or mental disability, yet they...

1 September 2022 | Advertising Technology

83% of consumers want to choose whether to receive comms by mail or email

An email app logo on a phone.

Although 42% of British consumers were encouraged to go paperless last year and nearly half were offered incentives to do so, only about 24% did, with just half of respondents happy to go paperless.

This is according to a survey by Royal Mail Marketreach, which was the organisation's biggest research programme in five years aimed at understanding how businesses can make the most of their customer mail.

Evidence suggests that companies would be wise to heed customers...

6 May 2022 | Email marketing

What it takes to stand out with your email marketing strategy

A red tulip in a field full of yellow tulips.

Recent data shows email marketing continues to sit comfortably as U.K. consumers’ preferred channel for receiving offers, content, incentives, and rewards from brands.

In fact, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K. This is 20% higher than consumers globally, 57% higher than France, and more than double that of Spain (62%). In this article, we take a look at who is getting it right, and which criteria are...

25 April 2022 | Email marketing

How MoxieLash boosted customer loyalty with email marketing

A MoxieLash model.

Founded in 2017 by entrepreneur Val Yakovchik, MoxieLash specialises in selling first-of-its-kind, innovative magnetic eyelashes and eyeliners that continue to disrupt the beauty industry. Committed to providing superior solutions to makeup enthusiasts everywhere, MoxieLash is beauty without boundaries, strongly grounded in a community of authentic, confident, fierce and total badass humans. Community is at the heart of what MoxieLash does, having built lasting customer loyalty and a...

13 April 2022 | Case Studies

UK consumers demand hyper-personalisation, new report reveals

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

Email marketing reigns supreme

Email continues to sit...

4 April 2022 | Email marketing

How High Speed Training boosted email open rates by 50+%

Force24

Established in 2008, High Speed Training (HST) provides compliance and development training to keep people engaged in their chosen careers. By 2018, the organisation had supported over 1 million learners to gain their accredited certificates and it is now one of the UK’s leading online providers.

As well as having a 170-plus course catalogue, HST offers free content – covering subjects including food hygiene, safeguarding, health and safety and business – via our resource...

29 March 2022 | Case Studies

A third of consumers check their emails two-five times per day

A email app icon on a smartphone.

Almost one third (31%) of consumers check their emails two to five times per day, with 77% checking them at least once.

This is one of the key findings from the 2022 Global Messaging Engagement Report by customer communcations platform Twilio SendGrid

Consumers’ communication preferences are constantly changing as their relationships with technology evolve. While tried-and-true channels like email have remained a reliable way to get in front of customers and prospects,...

22 February 2022 | Email marketing

4 advantages of an email marketing platform

An email app logo on a phone.

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down.

Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them...

19 January 2022 | Email marketing