Consumers abandon firms that waste energy storing data 

A power plant.

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.  

And these consumers are prepared to vote with their feet if businesses don’t cut back on data-related pollution: 42% said they would stop buying from a company if they knew it was...

4 April 2023 | Best Practice

Consumers believe ESG should be a mandatory practice

While the majority of consumers believe that Environmental, Social and Corporate Governance (ESG) should be a mandatory practice for UK businesses, less than a third (32%) believe it is undertaken to make a positive change, with companies focussing on ESG of business gain alone.

This is according to research by digital identity specialists, ID Crypt Global. Environmental, Social, and Corporate Governance (ESG) is a set of standards designed to measure a business’s impact on...

28 March 2023 | Best Practice

MillerKnoll selects Amperity to accelerate first-party data strategy

data

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximise the value of its omnichannel data through the delivery of relevant, personalised customer experiences.

With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores and content...

22 March 2023 | Best Practice

Businesses are losing customers due to disjointed digitisation

Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio.

The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of channels that now need to be consolidated into nuanced, personalised customer engagement strategies in response to today’s consumer needs. With customer retention a crucial metric amid economic...

20 March 2023 | Best Practice

Data clean rooms are hot right now, but CDPs remain critical to marketing

Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades.

In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run, not walk, toward first- and second-party data strategies. This will be key to uncovering valuable and useful insights.

This helps...

15 March 2023 | Advertising

8 out of 10 people believe organisations take customers for granted

A customer buying fruit.

Most people feel that organisations have become impersonal and lost their ‘human’ touch, instead prioritising cost-cutting and functionality.

This is according to a new national survey by customer-led growth company The Foundation.

The survey coincides with the publication of 'The Human Experience: How to make life better for your customers and create a more successful organisation', which offers solutions to the issues highlighted in the survey.

Conducted...

22 February 2023 | Best Practice

60% of SMB’s 2023 marketing budgets to be slashed or remain static

A pile of £20 notes.

New data from unified customer platform Klaviyo has revealed that UK SMBs will be focusing on acquisition, despite cuts to budgets.

67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiring being up to five times more expensive than retaining existing customers. 

However, with almost 60% of respondents reporting their marketing budgets will remain static or be slashed or marketing budgets being cut or remaining static...

3 January 2023 | Advertising

1 in 4 consumers switching to more sustainable companies

A box of water.

British food and grocery brands are on notice - ignore the push to be more sustainable at your own peril.

According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the rate of the average brand.

The report is the first in-depth look into the UK Food and Grocery Industry’s sustainability...

8 December 2022 | Best Practice

87% of marketers say their work provides greater value now than a year ago

A stack of coins.

Salesforce has released the eighth edition of the State of Marketing report. Drawing from a survey of 6,000 marketers across 35 countries and an analysis of trillions of outbound marketing messages sent using the Salesforce platform, the report explores how marketers are:

working to meet customers’ digital-first expectations doing more with less in the face of macroeconomic uncertainty adapting to new privacy regulations while still delivering exceptional customer...

7 November 2022 | Best Practice

B2B marketing leaders optimistic about marketing strategies despite economic uncertainty

Despite around half of B2B marketing leaders globally saying their budgets have been impacted in some way due to current economic conditions, the majority (76%) remain optimistic about their marketing strategy over the next six months.

This is according to a new study from LinkedIn, the world's largest professional network and leading B2B advertising platform.

The global B2B Marketer Sentiment study, which surveyed 1,700+ B2B marketing leaders from across the world,...

21 October 2022 | Best Practice