76% of UK consumers willing to consume ads in exchange for free content

A woman sitting on the floor, using a laptop.

Seedtag, a specialist in contextual advertising in EMEA and LATAM, has released the findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe. 

The UK was most likely to support an ad funded model for online content (76%), significantly higher than Italy (56%), France (52%) and Spain (51%). The disparity in behaviours demonstrates the need for a diverse...

5 October 2022 | Advertising

David Shadpour, Social Native: Why brands should focus on authentic content creation

Social Native's founder and CEO urges brands around the world to build an army of creators, and embrace user generated content.

For anyone who doesn’t know about Social Native, what's the company all about?

The name itself, Social Native, has some depth to it. In the early print days, you'd hire a big agency, they would do a photo shoot and they'd print it for you and put it in a magazine. 

Then television came out and you had to do sight and sound. You hire a big...

15 September 2022 | Advertising

Acquia unveils Digital Asset Management (DAM) integration with Drupal

Acquia has launched a new Drupal integration with the company’s digital asset management (DAM) solution, Acquia DAM (previously Widen DAM), aimed at speeding time-to-market for content.

Using the open source integration, content authors can now leverage Acquia DAM embed codes and manage versioning through the Media Library in Drupal. The Drupal Media Library has been extended so users can easily find their digital assets via search, metadata, and categories. Acquia DAM makes it...

12 August 2022 | Content Marketing