Marketers are unaware of how to prepare for Google’s cookie deprecation

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year.

Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents believe that finding a solution to replace third-party cookies is critical to future success. However, only 33% think they are well prepared for...

19 September 2023 | Advertising

Three in five students opt for ad-supported subscriptions to keep costs affordable

University students at their graduation ceremony.

Contrary to prevailing trends of household subscription slashing, students can't live without streaming services.

For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network that enables students and graduates to discover savings.

Regular, relevant and personalised TV, film and...

12 September 2023 | Advertising

UK advertisers expected to increase programmatic DOOH spend by a third

VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK.

Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a third (31%) have included prDOOH, with the average expected to increase to 39% in the next 18 months.

Survey...

12 September 2023 | Advertising

Almost 90% of marketers choose Facebook for social media advertising

Facebook likes.

Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising.

The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers on both B2B and B2C sides.

According to data presented by OnlyAccounts.io, almost 90% of marketers chose Facebook for...

22 August 2023 | Advertising

Brands spent a £71bn on influencer ads in five years

Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs.

According to data presented by OnlyAccounts.io, brands have spent a whopping $90bn (£71bn) on influencer ads in the past five years.

Ad Spending in the Influencer Market Skyrocketed by...

15 August 2023 | Advertising

81% of brands and agencies want advertising to be “more adventurous”

Four fifths of advertising professionals (81%) say they need to become more adventurous. 

That is according to the latest data from Bango, from a survey of 300 US and UK ad professionals working both in-house and agency-side.

As they seek to be more “adventurous”, they’re also looking to diversify the data which informs their methods, with 83% saying they are actively exploring new sources of data for targeting their...

3 August 2023 | Advertising

Brightcove teams up with Pubmatic to fuel its ad monetisation service

A collection of Sterling notes.

Streaming technology company Brightcove has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future.

The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies better monetize their...

25 July 2023 | Advertising

Emotional digital ads drive brand lift and recall

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more memorable. Additionally, digital ads with rapid, clear branding that cause an intense...

24 July 2023 | Advertising

A third of UK consumers believe that most online ads are AI generated

Two women looking at a laptop screen.

Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI.

Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into online or social media ads – due to the rise in convincing fake ads created by AI tools like ChatGPT...

19 June 2023 | Advertising

Chinese, US and UK brands generate two-thirds of total influencer ad spending

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels.

With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will come from only countries.

According to data presented by OnlyAccounts.io, Chinese, US, and UK brands will generate around $22.7bn or...

1 June 2023 | Advertising