Shifts in TV viewing habits are supercharging consumers being open to ads 

A couple holding hands while watching TV.

63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk.

As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant consumer trends as brands look for ways to reach viewers at the right place and the right time.

The research also finds that over...

16 October 2023 | Advertising

56% of UK consumers always accept cookies without thinking

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales.

The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online.

This apathy is closely tied to feelings of confusion, futility, and information overload. More than half (51%) expressed their struggle to grasp rapid...

11 October 2023 | Best Practice

Teradata teams up with ActionIQ for marketing and customer experience offering

A man serving a woman in a store.

Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers.

This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’ collective expertise in advertising and marketing technology for...

5 October 2023 | Advertising

61% of marketers believe consumer segmentation is an outdated marketing method 

Six in 10 UK marketers (61%) believe consumer segmentation - the categorisation of customers based on shared traits - is an outdated method of marketing, with 63% considering it totally unfit for purpose.

That’s according to new research from enterprise customer data platform, Treasure Data. This is despite almost all (96%) marketers in the UK still using segmentation within their organisations - even though its effectiveness is being called so clearly into...

4 October 2023 | CMO

Very Group partners with Kyndryl to enhance its customer experience through technology

Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.      

With flexibility and speed at the core, The Very Group is modernising and migrating applications and infrastructure to a leading-edge multi-platform public cloud environment.

The Very Group has partnered with Kyndryl to migrate applications to the public cloud, moving to a...

20 September 2023 | Customer Experience

Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles

Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation.

Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth.

Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout...

13 September 2023 | Automation

UK shoppers desire AI-driven retail experiences but are wary of its use

Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail.

These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a clear conflict between consumer concerns about AI and their desire to reap the...

24 August 2023 | Commerce

Emplifi unveils unified analytics for insights into the customer journey

Customer engagement platform Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format.

As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and care case management data, Voice of Customer (VoC) insights, and...

22 August 2023 | Big Data

Why UK customers are ghosting businesses

Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report.

According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were not confident in their knowledge of deliverability, let alone how to achieve it. This gap...

18 August 2023 | Customer Experience

Burnley FC scores big in e-commerce with Visualsoft partnership

English Premier League football club, Burnley FC, has partnered with Visualsoft, an e-ommerce provider, to enhance its online retail operations and transform the overall customer experience.

Founded in 1882 and located in the north of England, the prestigious football club has a rich history and a passionate fan base, competing in the top-tier English football premier league. Striving for excellence both on and off the pitch, the club recognised the need to improve its e-commerce...

10 August 2023 | Customer Experience