Retailers feel there are too many channels to effectively sell through

A TV remote control.

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands.

However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience.

This is according to Wunderman Thompson Commerce & Technology’s “Brands don’t fail... eRetail!” report, which found nearly all (94%) retail...

19 April 2023 | Content Marketing

HubSpot CRM introduces AI-powered tools to boost productivity

HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of two new tools powered by artificial intelligence (AI) - content assistant and ChatSpot.ai - to help its customers save time while creating better connections with their audiences.

The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data...

8 March 2023 | Content Marketing

Yext launches ‘first CMS that generates its own content’

A notepad full of text.

Yext, the Answers Company, has added content generation to its Knowledge Graph product.

Yext believes that the Knowledge Graph is the first content management system on the market that automatically and proactively generates its own content. The company has been running a year-long pilot with several customers and plans to officially launch Content Generation in March with Yext’s Spring 2023 Release.

Content Generation uses multiple large language models...

6 March 2023 | Content Marketing

75% of marketing agencies are outsourcing additional help

A 'help wanted' sign.

69% of in-house marketers and 75% of marketing agencies are sourcing help from either freelancers or content marketplaces.

This is according to content creation platform Verblio, which surveyed more than 400 content marketers to find out about the current state of digital content marketing.

The study into how freelancers, agencies and in-house digital marketers are using the tools of their industry, found that 21% of agencies said that content creation makes up more than...

13 October 2022 | Content Marketing

76% of UK consumers willing to consume ads in exchange for free content

A woman sitting on the floor, using a laptop.

Seedtag, a specialist in contextual advertising in EMEA and LATAM, has released the findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe. 

The UK was most likely to support an ad funded model for online content (76%), significantly higher than Italy (56%), France (52%) and Spain (51%). The disparity in behaviours demonstrates the need for a diverse...

5 October 2022 | Advertising

Acquia unveils Digital Asset Management (DAM) integration with Drupal

Acquia has launched a new Drupal integration with the company’s digital asset management (DAM) solution, Acquia DAM (previously Widen DAM), aimed at speeding time-to-market for content.

Using the open source integration, content authors can now leverage Acquia DAM embed codes and manage versioning through the Media Library in Drupal. The Drupal Media Library has been extended so users can easily find their digital assets via search, metadata, and categories. Acquia DAM makes it...

12 August 2022 | Content Marketing

CHILI publish raises €10 million to help firms scale on-brand graphic production

A bundle of red chilli peppers.

CHILI publish, a creative automation software specialist, has raised €10 million to accelerate solution and community development, attract new talent, and boost the company's go-to-market and sales operations in Europe and the US.

The cash injection was led by Connected Capital with participation from existing investors Group MC, Pamica and PMV.

CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share...

30 March 2022 | Branding

Marketers’ digital skills have declined during the pandemic

A woman using a laptop computer.

Digital marketing skills have stagnated or declined during the pandemic, research from training body Target Internet, in association with the Chartered Institute of Marketing (CIM), has revealed.

Their report has found that unlike many other sectors - which saw digital skills accelerated by the pandemic - the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in...

21 December 2021 | Big Data

5 things to consider when taking a content-first approach to SEO

A notepad, pen and mug next to a laptop.

One of the biggest SEO mistakes companies make is within the SEO content strategy itself.

So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t to say that the technical aspects of search engine optimisation are inconsequential — it’s more that content will always be the catalyst for a...

6 December 2021 | Content Marketing

Lack of training and relevant content holding back sales and marketing

An aple and books on a desk

The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).

This is according to a study by revenue enablement tech firm, Showpad, which also found that the percentage of service subscribers who discontinue subscriptions within a given period of time has also become an increasing problem. 59% of UK survey respondents now cite it as the main obstacle to overcome,...

13 July 2021 | Content Marketing