Social commerce soars as 61% of 25- to 34-year-olds buy on social media

Spocial media apps on a smartphone

The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again.

With 90% of consumers aware of brand pages/accounts on social media - and only 10% who say they avoid brands’ social media pages - the opportunity for engagement is huge.

Katie Hansen, retail and e-commerce Analyst at Mintel, said: “Social commerce...

7 June 2022 | S-Commerce

B2C e-commerce leaders are fast-tracking social commerce initiatives

Spocial media apps on a smartphone

Social commerce has become a strategic imperative for brands seeking to expand revenue and capture new audiences as competition for next-gen consumers grows at a staggering rate across the retail and direct-to-consumer markets. 

This is according to a study commissioned by customer experience platform Emplifi, which uncovered insights from more than 220 global enterprise ecommerce leaders on social commerce strategies, early trials, and planned areas of...

8 November 2021 | Commerce