Black Friday: 70% of retail marketers are concerned about technical issues

Someone using a smartphone next to a Black Friday sale poster.

As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19.

This is according to the latest findings from digital experience analytics company, Contentsquare. The company’s latest Sale Season Report surveyed 300 retail marketers across the UK, US and France about their plans, concerns and the lasting impact of the upcoming...