Point-of-purchase displays were once all the rage in marketing. The same can be said for print, radio, catalogue, and TV, but those too have all cooled in their ability to drive awareness and sales — at least when compared to digital. Social media, websites, influencer marketing, and the like are where you’ll find the sizzle today, resonating even more than the good old in-store channel with consumers.

But microsites — something the average consumer is probably already...