There is an overall trend to move to a more humanistic, customer-centric approach to social strategy. We see companies moving towards a solutions-first approach by utilizing consumer and market intelligence.
Learn how online listening, data trends, and ethnographic studies can drive a more simplified, people-first social media program.
Key Learnings:
People First Insights: How to take complicated, custom data into digestible frameworks
Engagement Strategies: Why REAL communication is a differentiator at the community management level
Data-Confidence: When and where to pull the right metrics for performance